Once you have already purchased you Press Release, what are you going to do with it? I can target it to the appropriate media outlets for you so it gets in front of the right eyes, and communicate with them to work to get you noticed for best results.
Targeted PR Campaigns, Press Release distribution and all PR Campaign Services are $75/hr. By purchasing the first hour, that buys you a one hour phone call to discuss your specific needs. Please note that a 4-6 month lead time is suggested for best results for tour or event campaigns. For a local show or a web release, a 3-4 week lead should suffice. Once we decide the action plan, all services are $75/hr, and a $200 retainer fee will be paid up front toward that work. (That covers roughly 2 1/2 hours of work. That may be enought time to build the appropriate targeted media list to send out a one-time announcement, without follow ups. It depends specifically on how wide a net we are casting and what the desired goals are.)
Most Publicists charge a monthly fee, between $1,000-$10,000 per month. I think "time is money," so I maximize my work in as little time as possible, which keeps costs down for clients. I provide time invoices for clients, so they understand specifically how all time is spent.